03 May 2018

Moray Speyside awarded WorldHost® Regional Destination accreditation

Worldhost Moray

Moray Speyside has been awarded WorldHost® Regional Destination status in recognition of excellent customer service across the region.

The accolade will support tourism in the area and recognises the businesses who signed up to the scheme as well as their staff who undertook the training. Moray was awarded the status after businesses in the service and tourism sectors put at least 50% of their staff through the WorldHost Principles of Customer Service course.

WorldHost is an internationally recognised programme setting the industry benchmark for businesses and their staff, ensuring that high quality customer service standards are integral to their operation. It has already been used to train over 10 per cent of Scotland’s tourism workforce and represents an investment of over £2million since it was launched in Scotland.

The training programmes, which originated from Canada, were first brought to the UK by performance and talent management expert People 1st to prepare local businesses in and around London for the influx of international visitors for the 2012 Olympic Games.

The confirmation of Moray Speyside’s status comes at a time when travel publication Rough Guides announced their readers voted Scotland as the most welcoming destination in the world and their Favourite Destination of 2017. When the region is nominated as top holiday destination by BBC Countryfile magazine.

Gill Neill, Manager of Embrace Elgin, Chairman, WorldHost Management group Moray said: “This is fantastic news and means that we have tangible proof that Moray can offer visitors a warm welcome and deliver world class customer service."

“This has been achieved through the commitment of the Management Group and the far-sighted businesses who saw the potential and signed up for the course. We also need to say a huge thank you to Dave Stewart Director of the Highland Retail Academy who has delivered the majority of the courses and supported us through this process.”

Jo Robinson, VisitScotland Regional Director for Moray Speyside, said: “I am thrilled that Moray Speyside has achieved WorldHost status. In an increasingly competitive market, good customer service skills are a must and this important accolade ensures that visitors to Moray Speyside can expect that excellent level of service.